ACME Rocket Bikes is a custom motorcycle manufacturer in Northern California. Robert Steffano produced two motorcycles and commissioned a custom poster for each. Buyers of those motorcycles were given large frames master prints of the poster. The promotion took a turn when Robert started joking that anyone who buys a $90,000 poster will get a free motorcycle. The campaign was a huge hit in the custom motorcycle circles with features in nearly a dozen magazines. Both bikes were sold.