Advertising Illustration

Pin-up illustrations for use at Nascar to brand a specialty manufacturing firm. Development of the character "The Hype Girl", who is "sexy, but not trashy". Several versions were produced, including the above "Retro Hype Girl featuring sponsored Nascar sportscar ". Aged paper feel was simulated as part of the actual illustration.

GOLD METAL WINNER - Aphrodisia Pin-Up Division

Client: Hype Manufacturing

Corporate Logo developed by Niels Nielsen of Triple Seven Studios - Client: Hype Manufacturing

Client and Consumer Feedback

The following are responses from the client, various test groups, and e-mails:

"Incredible" - M.Collier