Green Teas
Project Description

Nearly 20 (and counting) cloisonne-inspired Package Illustrations for Celestial Seasonings line of Green Teas. Each product needed an Asian-themed animal partially made out of tea. Marketing's plan was for their customers to be able to improve word-of-mouth by helping their customer identify it by the animal first.

The concept and campaign were an incredible success. To this day, Echo meets people at galleries and events to exclaim "I collect those!" or "I bought them for the art and now I drink it every day!" There is no higher praise than that.

Fun fact! These have become a distinct cultural icon. Over time, new brand managers have attempted to "update" the packaging several times (to keep the brand "fresh"), yet each time the market demands more of my illustrations. In 2023, I illustrated 2 new boxes.

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