Hype Girls
Project Description

Won 6 Awards and Honors

Hype Manufacturing was founded by the owner of NASCAR to produce high-performance street-legal engine modifications for the public sector. The brand catered to car racing buffs with a need for high-tech, but an appreciation for tradition. Developed the character "The Hype Girl", who is "sexy, but not trashy". Modular illustration includes a knock out round illustration for uses such as baseball caps and the back of poker shirts, 4x6 and square versions, and the long version above leaves space for the drop in of text boxes and logos for advertising venues or specials.

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