Geel & Sundry produces a reality web series called Tabletop (hosted by Wil Wheaton in cooperation with Felicia Day) where celebrities gather to play tabletop board games on camera. It has a large following in the geek community. As part of their promotion, they started an annual International Tabletop Day event, encouraging stores and players to host and play games. They hired Echo to create the first logo for International Tabletop Day.