Official New Orleans Mardi Gras Logo
Project Description
After Hurricane Katrina, the city of New Orleans was devastated and their annual Mardi Gras Celebration was at risk. Before this, Mardi Gras was a privately funded event sponsored by local businesses. Because of the devastation, the City of New Orleans tapped Media Buys to produce a charity campaign to ask for regional and national sponsors to fund the event. Media Buys selected Echo to create this - which became the first ever official logo for Mardi Gras. The campaign was a huge success, Mardi Gras was saved, and New Orleans travel & tourism revitalized the city.
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